SALMO produce a unique range of lures – only anglers’ imaginations limit the ways these lures can be used to catch fish.
You only have to fish with SALMO lures once to become convinced of how special they are. They really are not just more imitations made to satisfy the whims of collector-anglers – these lures are unique for several reasons. There is no other lure manufacturer in the world who, as well as drawing upon his skill and fishing passion, has invested in professional knowledge of fish biology. SALMO lures therefore have built-in secrets – a powerful combination coming from the knowledge and experience of designers (graduate fish biologists) and the demanding SALMO field testers in Europe and elsewhere overseas. The magic of these secrets is confirmed every day by the messages of thanks coming in from many countries accompanied by pictures of trophy fish caught on our lures and stories about fantastic fishing adventures.
The origin of nearly every SALMO lure was different and the purpose of each of them was also slightly different – every one of our lures was designed to meet different objectives. Fishing experience has shown however that in quite a short time we have found uses for the lures other than the planned ones making them more versatile.